Street Event Venue Set Up | 2-Day Guinness Festival HK

Street Event Setup Case Study

Guinness x Lan Kwai Fong St. Patrick’s Day Event

One-stop Venue Setup, Event Backdrop & Sound System Creating an Immersive Festive Experience

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Project Overview

Client: Guinness
Location: Lan Kwai Fong
Event Type: St. Patrick’s Day Festival (2-day outdoor event)

Scope of Services:
✔ Venue Setup (entire street)
✔ Event Backdrop Design & Production
✔ Event Sound System & Lighting
✔ Outdoor Installation & Dismantling Management

McKAB Group delivered a fully immersive Irish festive experience for Guinness, successfully bringing this internationally renowned celebration to Hong Kong. The entire Lan Kwai Fong district was transformed from top to bottom into a vibrant, festive street environment.

Creative Highlights — Turning the Station Into a High-Speed Race Track

6–7m Mega Themed Banner

Installed using high-access equipment for maximum long-range visibility.

Full Pump-Zone Transformation

Pump wraps, ceiling flags, directional panels and lane identities redesigned to mimic an F1 pit-stop environment.

3D Vehicle Nose Prop (3D Printing + Foam Board)

A near life-size recreation of the Cyber Formula race car, becoming the top on-site photo hotspot.

Exclusive IP Decorative Elements

Fans naturally participated by cosplaying and taking photos, boosting social media engagement.

The entire station was transformed from scratch into a fully immersive, anime-themed racing scene.

Life-Size Character Standees

Positioned across both stations to increase immersion and attract fan interaction.

Fast Execution — Completed Within 48 Hours

To meet Sinopec’s strict timeline for video shooting and promotions, McKAB executed the entire installation within 48 hours, demonstrating exceptional speed and coordination.

This reflects our core advantage: fast, efficient project cycles.

Final Results — Organic Fan Traffic & Strong Brand Impact

Fans and customers visited the stations spontaneously to take photos and create content
Promotional video shooting was completed smoothly
Both stations generated buzz on social channels
The activation became a standout creative case in its category

McKAB’s advertising setup successfully delivered visibility, engagement, and social impact—all in one project.