Professional Roadshow Planning & Execution Services by McKAB Group
Bring Your Brand to the Crowd. Let Experience Do the Talking.
In today’s era of interactive marketing, roadshows have become one of the most effective ways for brands to connect directly with their audiences.
McKAB Group delivers end-to-end roadshow solutions—from creative concepts and event design to promotional production, onsite setup and execution support.
We help brands step into real-world environments, engage real people, and create memorable brand experiences that drive maximum promotional impact.
One-Stop Roadshow Solutions — Creating Immersive Brand Experiences
One-Stop Roadshow Solutions — Creating Immersive Brand Experiences
Every roadshow represents your brand in the public eye. That’s why McKAB offers a comprehensive, fully managed service that covers every detail:
Event Planning & Execution Management
From concept development to on-site delivery, all managed under one roof.
Onsite Design
& Setup
Including display counters, backdrops, lightboxes, banners and promotional materials.
Brand Ambassador & Promoter Arrangement
Professionally trained teams to represent your brand image and messaging.
Interactive
Experience Design
Social media engagement tasks, QR-code lucky draws, product trials and sampling.
Venue Recommendation & Permit Coordination
Assistance in selecting high-traffic locations and ensuring smooth, compliant execution.
With extensive experience in event management, McKAB seamlessly delivers roadshows across shopping malls, street promotions and brand touring events—always maintaining high execution standards.
Selected Roadshow Campaign Showcase
Dr. Lady Beauty Brand
Promotion Roadshow
Held in a high-footfall urban district, McKAB designed and produced a complete roadshow booth for the brand, including display counters, promotional banners and posters.
Brand ambassadors dressed in coordinated uniforms distributed trial face masks and discount coupons, significantly boosting brand visibility and public engagement. The pink-themed design created a soft yet professional beauty brand image that resonated strongly with passersby.
GCC Green Concept Control – Eco Disinfection Product Roadshow
Focused on environmental protection and public health, this roadshow featured a full McKAB solution: custom display tables, promotional flags, information boards and product stands.
Promoters distributed samples and demonstrated product usage on site, successfully attracting large crowds. The green-and-white visual identity reinforced the brand’s core values of cleanliness, safety and sustainability.
Angel Face Beauty Brand Roadshow
at Causeway Bay
Conducted in the heart of Causeway Bay, this roadshow featured eye-catching visual elements including circular display counters, celebrity image poster boards and handheld promotional signs.
The promotion team invited pedestrians to complete social media tasks (Like + Follow) in exchange for samples and discount vouchers. The youthful, energetic setup generated strong foot traffic, brand buzz and social media interaction.
Why Choose McKAB for Roadshow Services
Creative Strategy × Professional Execution
A strong balance of marketing insight and hands-on operational expertise.
Consistent Brand Presentation
Unified visuals, messaging and interaction across all touchpoints.
Flexible & Customised Roadshow Formats
Ideal for brand promotions, product launches and seasonal campaigns.
Results-Driven Approach
Success measured by exposure, engagement, participation and social interaction data.
Efficient Onsite Support
Including setup, logistics, hosting, staffing and promoter training.
Bring Your Brand into Everyday Life
With extensive roadshow experience, McKAB Group helps brands bring their stories onto the streets, into malls and directly into consumers’ lives. From creative planning and production to onsite execution and post-event exposure, we provide complete roadshow solutions that turn every activation into a meaningful brand conversation.
Whatsapp. +852 67976958
Tel. +852 67976958
Email: Enquiry@mckabhk.com
for more information：https://www.mckabgroup.com/zh
