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Gas Station Advertising
Setup Project

Sinopec × Cyber Formula Themed Station Transformation
 

Project Overview — A Cross-Generation Gas Station Advertising Setup
 

Sinopec aimed to create a highly engaging, high-visibility themed installation across selected stations, choosing the iconic Japanese anime Cyber Formula as the central concept.

McKAB Group was commissioned to deliver the full environmental advertising setup, including design adaptation, sampling, production, printing, installation, and on-site safety management for two pilot stations: Kwun Tong and Tsuen Wan.

This project involved an exceptionally high level of complexity—strict IP visual standards, safety-critical installation within an operating petrol environment, detailed measurements of irregular structures, and 24-hour station constraints—making it a comprehensive test of McKAB’s expertise and execution quality.

Project Challenges & McKAB Solutions

01

IP Accuracy & Visual Consistency — Recreating the Anime World with Precision

Cyber Formula IP requirements have strict standards for color accuracy, line quality, and character proportions.
To ensure every visual element matched the official style, the McKAB team conducted:

  • Multiple rounds of material sampling and test printing

  • Precision measurement and color-controlled output

  • Close coordination with IP licensors on material and output methods

  • Simulation of 3D visual depth for a more immersive effect

From flags and pump-wrap graphics to large exterior banners and full 3D props, every element was crafted to make customers feel as though they had stepped into a real racing world.

02

Safety-First Installation in an Active Petrol Station

Petrol stations are high-risk environments, where even minor mistakes may pose safety concerns.
McKAB strictly adhered to enhanced safety protocols:

  • No use of spark-generating tools

  • All workers equipped with full protective gear

  • Use of cherry pickers and high-access equipment for elevated installation

  • Staged overnight installation to avoid peak traffic periods

  • Real-time coordination to manage unexpected customer or vehicle flow

These procedures align closely with McKAB’s core strengths in safety management, professional execution, and problem solving.

03

Complex Structure & Variable Measurements — Tailored to Every Station

No two stations were identical—and even within the same station, each lane featured different heights, angles, and structural variations.

Our team conducted repeated on-site measurements covering:

  • Exterior wall height and width

  • Ceiling and pillar dimensions for each fueling lane

  • Flagpole spacing and lightbox positions

  • Pump layouts and safety clearance areas

Only through precise data collection could we ensure every advertising element fit perfectly, with zero misalignment.

Creative Highlights — Turning the Station Into a High-Speed Race Track

6–7m Mega Themed Banner

Installed using high-access equipment for maximum long-range visibility.

Full Pump-Zone Transformation

Pump wraps, ceiling flags, directional panels and lane identities redesigned to mimic an F1 pit-stop environment.

3D Vehicle Nose Prop (3D Printing + Foam Board)

A near life-size recreation of the Cyber Formula race car, becoming the top on-site photo hotspot.

Exclusive IP Decorative Elements

Fans naturally participated by cosplaying and taking photos, boosting social media engagement.

The entire station was transformed from scratch into a fully immersive, anime-themed racing scene.

Life-Size Character Standees

Positioned across both stations to increase immersion and attract fan interaction.

Fast Execution — Completed Within 48 Hours

To meet Sinopec’s strict timeline for video shooting and promotions, McKAB executed the entire installation within 48 hours, demonstrating exceptional speed and coordination.

This reflects our core advantage: fast, efficient project cycles.

Final Results — Organic Fan Traffic & Strong Brand Impact

  • Fans and customers visited the stations spontaneously to take photos and create content

  • Promotional video shooting was completed smoothly

  • Both stations generated buzz on social channels

  • The activation became a standout creative case in its category

McKAB’s advertising setup successfully delivered visibility, engagement, and social impact—all in one project.

How McKAB Creates Best-in-Class Advertising Installations

  • Dedicated one-to-one project management from measurement to installation

  • Professional installation team skilled in complex and high-risk environments

  • Precision measurement & color matching for flawless IP reproduction

  • Full compliance with safety and operational regulations

  • Outstanding value with high-quality output and efficient cost control

  • Extensive experience in multi-material, multi-structure fabrication

  • Instant quotation & post-project support

  • Accurate proofing and final-art services

  • Flexible solutions for spaces of all scales

  • Complete execution plans including high-access vehicles and safety equipment

  • Strong problem-solving capability

  • Rapid turnaround, even for large-scale installations

Outdoor Advertising Setup
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Turn Your Venue Into a Photo-Worthy Destination

McKAB Group specialises in professional advertising setup services that transform brands into immersive experiences.

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Martha Ong • The Nature Conservancy Hong Kong Foundation Limited

Collaborating with McKAB Group on the ‘Oyster Reef’ exhibition was an exceptional experience. Their team brought our vision to life with creativity, precision, and a deep understanding of our conservation goals. We especially appreciated their flexibility — adapting quickly to changing requirements and venue constraints without ever compromising on quality. The result was a beautifully executed, engaging exhibition that educated and inspired audiences across Hong Kong. McKAB Group has truly set a new benchmark for immersive environmental storytelling.

Head Quarter

       McKAB Hong Kong

Branch Offices

       McKAB China

       McKAB Canada

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