
Project Challenges & McKAB Solutions
01
IP Accuracy & Visual Consistency — Recreating the Anime World with Precision
Cyber Formula IP requirements have strict standards for color accuracy, line quality, and character proportions.
To ensure every visual element matched the official style, the McKAB team conducted:
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Multiple rounds of material sampling and test printing
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Precision measurement and color-controlled output
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Close coordination with IP licensors on material and output methods
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Simulation of 3D visual depth for a more immersive effect
From flags and pump-wrap graphics to large exterior banners and full 3D props, every element was crafted to make customers feel as though they had stepped into a real racing world.
02
Safety-First Installation in an Active Petrol Station
Petrol stations are high-risk environments, where even minor mistakes may pose safety concerns.
McKAB strictly adhered to enhanced safety protocols:
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No use of spark-generating tools
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All workers equipped with full protective gear
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Use of cherry pickers and high-access equipment for elevated installation
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Staged overnight installation to avoid peak traffic periods
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Real-time coordination to manage unexpected customer or vehicle flow
These procedures align closely with McKAB’s core strengths in safety management, professional execution, and problem solving.
03
Complex Structure & Variable Measurements — Tailored to Every Station
No two stations were identical—and even within the same station, each lane featured different heights, angles, and structural variations.
Our team conducted repeated on-site measurements covering:
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Exterior wall height and width
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Ceiling and pillar dimensions for each fueling lane
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Flagpole spacing and lightbox positions
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Pump layouts and safety clearance areas
Only through precise data collection could we ensure every advertising element fit perfectly, with zero misalignment.
Creative Highlights — Turning the Station Into a High-Speed Race Track
6–7m Mega Themed Banner
Installed using high-access equipment for maximum long-range visibility.
Full Pump-Zone Transformation
Pump wraps, ceiling flags, directional panels and lane identities redesigned to mimic an F1 pit-stop environment.
3D Vehicle Nose Prop (3D Printing + Foam Board)
A near life-size recreation of the Cyber Formula race car, becoming the top on-site photo hotspot.
Exclusive IP Decorative Elements
Fans naturally participated by cosplaying and taking photos, boosting social media engagement.
The entire station was transformed from scratch into a fully immersive, anime-themed racing scene.
Life-Size Character Standees
Positioned across both stations to increase immersion and attract fan interaction.
Fast Execution — Completed Within 48 Hours
To meet Sinopec’s strict timeline for video shooting and promotions, McKAB executed the entire installation within 48 hours, demonstrating exceptional speed and coordination.
This reflects our core advantage: fast, efficient project cycles.
Final Results — Organic Fan Traffic & Strong Brand Impact
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Fans and customers visited the stations spontaneously to take photos and create content
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Promotional video shooting was completed smoothly
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Both stations generated buzz on social channels
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The activation became a standout creative case in its category
McKAB’s advertising setup successfully delivered visibility, engagement, and social impact—all in one project.
How McKAB Creates Best-in-Class Advertising Installations
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Dedicated one-to-one project management from measurement to installation
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Professional installation team skilled in complex and high-risk environments
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Precision measurement & color matching for flawless IP reproduction
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Full compliance with safety and operational regulations
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Outstanding value with high-quality output and efficient cost control
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Extensive experience in multi-material, multi-structure fabrication
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Instant quotation & post-project support
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Accurate proofing and final-art services
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Flexible solutions for spaces of all scales
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Complete execution plans including high-access vehicles and safety equipment
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Strong problem-solving capability
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Rapid turnaround, even for large-scale installations


Turn Your Venue Into a Photo-Worthy Destination
McKAB Group specialises in professional advertising setup services that transform brands into immersive experiences.
Whatsapp. +852 67976958
Tel. +852 67976958
Email: Enquiry@mckabhk.com
for more information:https://www.mckabgroup.com/zh





