Exhibition Design in Action
Bringing Hong Kong’s Marine Heritage to Life – Behind the Scenes of McKAB’s “Oyster Reef” Touring Exhibition
At McKAB Group, we believe exhibition design is more than just space planning — it’s about telling meaningful stories, sparking curiosity, and delivering immersive experiences that move people.
One of our latest highlights was the successful execution of the “Oyster Reef: Reviving Hong Kong’s Marine Culture and Conservation” exhibition — a thought-provoking, multi-location installation that debuted at Pacific Place and is now touring across several venues in Hong Kong.
From Vision to Reality:
Designing an Exhibition That Educates and Inspires
The exhibition aimed to spotlight the ecological importance of oyster reefs — showing how they support marine biodiversity, improve water quality, and help protect shorelines. Through immersive displays, interactive zones, and hands-on educational experiences, we helped bring these ecological messages to life, while also honoring the cultural and historical relevance of oysters in Hong Kong.
Our Exhibition Design Challenges:
Modular, Sustainable, and Visually Impressive
This wasn’t a one-off installation — it was a month-long touring exhibition with multiple setups at different venues like Pacific Place and Cityplaza. That meant we had to approach the exhibition design with three key priorities in mind:
1. Modular Setup for Portability
Every display panel and structure was engineered for quick assembly, easy dismantling, and safe transport to meet the demands of a mobile exhibition.
2. Sustainability & Eco-Friendly Materials
To align with the conservation theme, we used recyclable materials and minimized single-use elements — proving that environmental responsibility can go hand-in-hand with striking design.
3. High Visual Standards
Exhibiting in upscale malls required impeccable attention to detail. We used layered lighting, bold textures, and dimensional forms to create an elevated, immersive environment that met luxury venue expectations.
Making It Interactive:
Bringing Science to Life
To move beyond static displays and boost visitor engagement, we introduced a range of interactive features:
Rotating Map Displays
Allowing visitors to turn panels and uncover oyster reef facts.
Touchscreen Information Zones
Offering rich educational content and short videos.
Specimen Display Tables
Featuring real oyster shells and marine life samples for tactile exploration.
1:1 Oyster Farm Replica
A full-scale model that visualized the layout and biodiversity of oyster farms.
LED Screens and Animated Effects
Simulating wave movements and adding motion to the space.
Every detail — from real oyster shell trimmings to warm-tone LED mood lighting and child-safe protective barriers — was carefully thought out to balance authenticity, interactivity, and safety.
Cross-Team Collaboration & Fast Execution
Beyond spatial design, we collaborated with the client’s production crew to synchronize the exhibition film content with our physical installations. This seamless integration of video and space ensured the entire storytelling experience remained cohesive and visually aligned.
And the most impressive part? We completed the entire project — from concept and design to production and setup — in less than two weeks. This reflects not only our design expertise but also our ability to respond fast without compromising quality.
Let’s Create Something Impactful Together
Whether you're launching a brand showcase, an educational exhibit, or a mall activation, McKAB Group offers full-service exhibition design and build solutions. From initial ideas to flawless execution, we’re here to turn your message into an unforgettable visual experience.
Looking for a team that understands both creative storytelling and real-world logistics? Partner with McKAB — the exhibition design expert that delivers results.
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