油站廣告裝裱工程

中石化 × 高智能方程式 Cyber Formula

項目背景｜打造跨世代話題的油站廣告裝裱工程

中石化（Sinopec）希望為旗下油站打造具話題性、高曝光率的期間限定主題裝置，並最終選定極具代表性的日本經典動漫《高智能方程式 Cyber Formula》作為主題。McKAB Group 受邀負責全場景廣告裝裱設計、製作、對稿、安裝及現場安全管理，以兩個油站（觀塘及荃灣）作為示範站。

此項目要求極高，包括 IP 視覺標準一致性、安全施工管理、24小時營運環境下的分段安裝與複雜尺寸測量，是一次全面考驗專業能力與執行細節的綜合工程。

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專案挑戰與解決方案

Client

Guinness

Location

Lan Kwai Fong

Event Type

St. Patrick’s Day Festival (2-day outdoor event)

Scope of Services

1. Venue Setup (entire street)

2. Event Backdrop Design & Production

3. Event Sound System & Lighting

4. Outdoor Installation & Dismantling Management

McKAB Group delivered a fully immersive Irish festive experience for Guinness, successfully bringing this internationally renowned celebration to Hong Kong. The entire Lan Kwai Fong district was transformed from top to bottom into a vibrant, festive street environment.

專案挑戰與解決方案

St. Patrick’s Day is a globally recognized celebration symbolizing Irish culture and festive spirit. Through this collaboration with the Lan Kwai Fong Association, Guinness aimed to bring this unique cultural atmosphere to Hong Kong, allowing the public to experience an authentic and lively international celebration.

創意製作亮點｜將油站變身極速賽道

Large-scale Full Street Venue Setup

From overhead flag installations to large-format event backdrops, the entire street required a unified design to ensure visual consistency and strong brand presence.

Late-night High-level Installation

• Overhead flags installed between 2–3 AM
• Coordinated with Lan Kwai Fong nightlife operations
• High-altitude work requiring precision, safety, and speed

Outdoor Sound & Lighting Balance

• Full street audio coverage required
• Volume control to avoid disturbance
• Green-themed lighting design to enhance atmosphere without being overwhelming

Diverse Performance Technical Requirements

• International bands, DJs, and dance performances
• Special instruments requiring advanced sound setup
• Real-time adjustments to event sound system

Tight Installation Schedule & Traffic Constraints

• Only 4–5 hours installation time per day
• No overnight work permitted
• Daily cycle of “install → dismantle → reinstall”

想把您的品牌場景變成「打卡聖地」嗎？

McKAB Group 擅長以專業廣告裝裱工程，為品牌打造最具魅力的沉浸式場景。

Whatsapp. +852 67976958

Tel. +852 67976958

Email. Enquiry@mckabhk.com